A ludicrous situation may lead to an even more absurd outcome if matters aren’t resolved in Egyptian football.
The Premier League’s PFA player of the year, Mohamed Salah, was central to his nation’s successful qualifying campaign for the 2018 World Cup.
The forward scored a crucial brace against Congo in October to send Egypt into the World Cup for the first time since 1990. A global stage worthy of playing host to one of the most in-form players on Earth.
A row over the star’s image rights has threatened to put his place in Egypt’s squad under question. Salah’s image appears prominently on the national team’s plane – alongside telecommunications firm ‘WE’. The 25-year-old has a deal with rivals Vodafone in place, and the dispute shows no signs of abating, with the player himself addressing the situation earlier on Twitter.
“Unfortunately the way to deal with it is a very big insult. I was hoping the deal would be classier than this.”
One can only assume that both parties want to resolve the issue before the big tournament in Moscow, but Salah’s agent, Ramy Abbas, has stoked the flames further, emphasising that “time is of the essence”.